I’m Matt - a creative strategist, positioning expert, and digital entrepreneur with 20+ years of experience helping people and brands articulate their value, sharpen their message, and build demand that feels effortless.

I started out as an award-winning business journalist, before co-founding Smarta - the UK’s largest online platform for small businesses - with Shaa Wasmund MBE. I went on to launch Curators of Awesome, a content strategy and brand messaging studio that’s worked with brands like O2, RBS, NatWest, Sony, Vodafone, and others looking to connect through story, substance, and strategic clarity.

I’ve built my own ventures - from consulting and digital products to live events and content platforms - and worked behind the scenes on high-growth brands, sharp startups, and established businesses looking to reposition, relaunch, or resonate more deeply.

Whether I’m working with a solo expert or a scaling brand, the goal’s the same:
Make the message land. Make the offer irresistible.
Make the business impossible to ignore.